How Do You Leverage User Behavior Analytics To Improve Your Product Design?
User behavior analytics (UBA) is one of the most effective ways to improve your product design and ensure that it evolves with users' changing needs.
Product design isn't just about what you see on the outside. It's also about how people interact with your product and how they feel about it.
A user's experience with your product is determined by many factors, including its design, quality, and performance. But there's one aspect of design that often goes overlooked: how people actually use your product.
In this post, we'll look at how user behavior analytics can help you improve your product's design and discover new ways to use data from user sessions.
What Is User Behavior Analytics?
User behavior analytics is the process of analyzing user actions on your site. It allows you to see how users are navigating through your site through user behavior flow, and where they’re dropping off. You can then use this information to improve your website or app experience and make it more engaging for visitors.
If you're looking for ways to improve your conversion rates and sales, user behavior analytics will help you highlight where your users are going and how they're using your website or app. You can then make relevant changes that increase the likelihood of making a sale or getting a conversion.
What Does User Behavior Tell You About Product Design?
User behavior is an important part of improving your product design. To make informed decisions, it’s important to identify what behaviors are driving people towards or away from your digital product.
When it comes to user behavior, there are three main areas that you should focus on:
- User actions: What are users doing on a regular basis? Are they completing certain tasks more often than others? What actions do they perform when they first use your product and what actions do they perform after months of use?
- User interactions: Where do users spend most of their time? What parts of your interface do they interact with most frequently and why? What are the most common ways for them to interact with each other (e.g., comments, likes, shares)?
- User emotions: How does your product usage make users feel? Do they get excited when using certain features or do those same features leave them feeling frustrated?
How To Use User Behavior Analytics To Improve Design?
User behavior analytics is the process of collecting, storing, and analyzing data about how users interact with your products. This data can be used to improve your design, marketing, and business decisions.
User behavior analytics can also be used to determine how well your design is working, by looking at how users navigate through your website or app.
Here are some ways you can use user behavior analytics to improve your design:
Determine the users’ motivations
Understanding the reasons why users are interacting with your product or service is key to building better experiences. User behavior analytics can help you understand their motivations by identifying which features they use most often and what content they engage with most frequently. You can then use this information to create more relevant user journeys that align with those motivations.
Understand your user's expectations
Knowing what users or consumers expect from a particular experience will help you build it properly in the first place so that users don't have any unexpected surprises when they start using it. User behavior analytics will tell you if there are any gaps between what people expect from an experience and what they actually receive when they try it out for themselves. It'll also inform you whether or not users are able to complete the tasks as expected.
Identify usage trends
Understanding what users are doing will help you to make informed decisions about how to improve their experience. For example, if you notice that some people are using a specific feature in a certain way that isn't obvious to other users, then it might be worth adding a tooltip or label to explain how it works.
Capture users' goals and desired outcomes
You need to identify the goals that are driving each user's actions. This will help you understand why they're using your product in different ways and what they want from it. For example, if someone wants to export their contact list from LinkedIn but doesn't know how because there's no obvious button for doing so, then they might try clicking on different links until they find one that works (which is clearly not ideal!). If there was an intuitive way for users to export their contacts then this would be much less likely to happen.
Trust Qualetics To Get Granular User Behavior Analytics.
Qualetics is an AI-powered customer intelligence platform that provides a deep analysis of customer behavior, intent, and demographics. It integrates seamlessly with your website, mobile, or server app and provides actionable insights to help you grow your business.
The Qualetics solution allows you to:
- Identify patterns in customer activity
- Understand how customers interact with your website, mobile, or server app
- Analyze customer engagement using AI algorithms
Qualetics is a comprehensive solution for user experience analytics that provides insights into the quality of your user experience. It combines data from multiple sources and provides you with reports and dashboards, so you can see how your users are interacting with your website or application. This allows you to identify issues before they become problems.
We want to help you get the most out of your app or website analytics. That's why we offer a free trial of our software so you can catch a glimpse of how Qualetics can help you drive incremental revenues and increase customer satisfaction. Click here for a free trial.