Analytics For WordPress: Data & Insights That Drive Growth

WordPress is a great tool for building websites and blogs but you need analytics to drive its popularity and user experience. Many people think that their WordPress websites can just grow in popularity on their own without any monitoring or planning. This isn't true! You need some effort in the way you monitor and understand how well your website is doing so that you can make changes when and where necessary. And that's where a good analytics platform comes into your support.

Why do you Need Analytics for your WordPress Website?

Simply put, analytics helps you understand what's happening on your website, who are your visitors, and where they come from. 

The cardinal reason why you need Analytics For WordPress is to learn about your audience/users and their behavior on your website. Analytics will help you know how many people visit your website, how long they stay, and what pages they visit most. It gives you an overview of how many visitors are on your site at any given time, and what they’re doing. It can also help you understand how people arrive at your website, so you can better promote it to the right set of target audiences. If your site isn’t generating enough traffic, or if you aren’t getting enough conversions from it, then Analytics for WordPress can help you figure out why.

This information is very important for you since it will allow you to make better decisions about your website and overall business strategy.

What Are All The Ways You Can Use Analytics For Your WordPress Website?

Analytics platforms can help you across a range of different areas. The most common ones are:

  • Building customer profiles – You can also use analytics to build customer profiles so you know who is visiting your site and what they're looking for. This will allow you to tailor content specifically for each person and make it more relevant to their needs, which will increase engagement and drive conversions.
  • User behavior flow – The user behavior flow tracks how visitors interact with your site. This will give you an overview of where they begin browsing, how they navigate from one page to another, and what they do when they click through to other pages. You can see which pages have high bounce rates (where users leave after browsing casually for low time durations) and which ones have low bounce rates (where users spend more time). You can also understand whether visitors where are clicking through to reach your website, is it from other sites or social media platforms (such as Facebook or Twitter), and how many visitors come to your site from search engines such as Google.
    1. Customer Journey Analysis – This is about understanding who your customers are and what they do when they visit your website or app. Do they bounce off immediately? Do they read all of the content or just skim it? Do they fill out a form? Do they make a purchase? Analytics can help you understand this process in detail so that you can improve it for future visitors.
    2. Conversion Rate Optimisation (CRO) – This is the process of optimizing your website to get more conversions from visitors. It involves making changes to your site that will encourage more people to purchase from you or contact you for more information.
    3. Content Marketing Analysis – If you're using content marketing as part of your strategy then analytics can show how effective each piece of content has been and which ones are performing better than others. It can also show which channels are working best for driving traffic and engagement so that you know where to focus future efforts.
  • Identifying the Best Marketing Channels – Marketing channels are like highways. They can take you to different places to help you achieve diverse goals. While marketing channels such as social media and paid promotion are great to generate awareness, they often don’t drive sales or conversions. An analytics platform can help you identify the best channels for driving visitors, leads, and sales by looking at both quantitative data (such as impressions, and click-through rates) and qualitative data (such as customer satisfaction). This way, you can focus your budget on the most effective channels and optimize them over time.
  • Improving User Experience – Website visitors want to find what they need quickly, so it’s important to make sure that your site is easy to navigate. An analytics platform can help you track how long it takes users to complete key tasks on your site, such as filling out a form or signing up for an account. If there are bottlenecks in these processes — such as steps that require information entry — then you can take steps to improve the experience by reducing friction points and unnecessary clicks/inputs required of users.
  • Driving website performance – A good analytics tool will provide insights into how users interact with your site. It gives you the best possible understanding of how visitors use your website, where they drop off, and what they do once they get there. Analytics data helps you understand what actions to take to improve your website’s user experience. You can also use it to measure the success of your marketing campaigns and optimize them based on results.

Finding The Best Analytics Plugin For WordPress Website

If you're just starting out on your website, here's what you need to choose the best analytics plugin for your WordPress website:

    • What kind of data do I need? This might seem like an obvious statement, but it's actually one that many people overlook — especially if they're new to analytics or are just getting started in their careers. If you're looking to see how often people visit your website and what pages they're visiting most, Google Analytics can help you with that. But if you want to know how much money each user spends on average when they make purchases on your site, then maybe something like CrazyEgg would be better suited for your needs.
    • What are my goals for the site? Do I wish to increase sales or simply drive more traffic? If sales are my goal, then I want to know which products get sold, which don't, and why?
    • Is it easy to set up? Some tools require substantially more work to integrate and set up than others; some require complex coding skills, while others can be set up in minutes with no previous experience required. Ease of setup is definitely an important factor to consider while implementing Analytics tools to gain the most value with the least effort.
  • Who owns the data? Your user data is your asset. So make sure you have complete ownership of it. You need to have access to your data at all times, so make sure you know who controls it. 

Qualetics: No Code WordPress Analytics Plugin

Qualetics is powerful no-code analytics & AI plugin solution for your WordPress website. It leverages AI (Artificial Intelligence) and ML (Machine Learning) to provide an unparalleled array of insights about your visitors and customer/user behavior.

Qualetics gives you the ability to understand and predict visitor behavior while they’re on your site. You will exactly know what your users want and how they want it. These insights will enable you to provide them with an enhanced user experience.

With Qualetics, you get access to the following insights and more –

  • Software Quality – Know how well your website is running, identify user issues, where are they experiencing those issues, and proactively fix them. 
  • Product Analytics – Get insights into how your users interact with your website to enhance their user experience. 
  • User analytics – Get insights about your visitors, like the pages they visit, frequency of visits and time spent, etc.
  • Performance analytics – Get insights on the overall quality of your website and its performance across various metrics.
  • Location insights – Know what all global locations are visitors visiting your WordPress site. 
  • User behavior flow – Understand the complete user behavior flow in your website to know exactly what derailed your user experience. 

Other key features of the Qualetics solution include –

  • Complete ownership of data
  • Manage multiple websites from one platform
  • Access to multiple visitors
  • Export your analytics and insights
  • REST API to embed insights into your other apps
  • Customized notification & alerts

Qualetics is really easy to use: just install the No Code API plugin and let Qualetics do all the work for you!