Marketing Data Intelligence
Run hyper-personalized marketing campaigns. Engage deeply with your customers.
As marketing goes mainly digital, today’s marketing team has more data than ever. And a greater need to understand the data for measurable market success. Extracting data intelligence from your marketing data can help you move from a spray-and-pray strategy to a contextual strategy. It can also help you understand your target audience better, tell compelling brand stories, create effective customer journeys, and build delightful engagements. Advanced Data Science technologies like Artificial Intelligence, NLP, Machine Learning, Deep Learning, etc., can help you get incisive intelligence from your data to give you a 360-degree view of your customers.
Qualetics- Our On-demand Marketing Intelligence Platform
Qualetics is our on-demand Data Intelligence As A Service (DIaaS) platform that helps marketing departments build next-generation data capabilities without the barriers of time, infrastructure and costs. The platform can deliver customized marketing intelligence while allowing you to dedicatedly focus on your core activities. It allows you to move beyond macro data to micro-level data on campaigns and customers to help you create hyper-personalized strategies.
Qualetics helps you get customized marketing intelligence by understanding your intelligence needs. We take your data, process it with advanced Data Science technologies, build intelligent models and deliver you actionable insights in the form of visual information to meet your business requirements. We will take care of the complexity of harnessing data and the technology behind processing to deliver read-for-action insights.
Qualetics Marketing Intelligence in Action
Campaign Intelligence
- Behavioral Targeting
- Contextual Campaigns
- Lead Analysis
- Spend Analysis
Engagement Intelligence
- Brand Loyalty
- Channel Effectiveness
- Interaction Data Analysis
- Engagement Analysis
Customer Intelligence
- Buyer Persona
- Customer Lifetime Value
- Customer Churn
- Cross-selling/upselling
Market Intelligence
- Competitor Analysis
- Demand forecasting
- Brand Perception
- Market Feasibility
Qualetics For Data-driven Marketers?
Let Qualetics take care of your HR intelligence needs. Contact us to get started.