Marketing Automation platforms have come a long way since their introduction in the early 90s. As new technologies arrive, the platforms become more powerful and rich in its features. However, for your product to remain competitive in today’s digital world, it needs to constantly evolve and keep updating itself based on user expectations and market trends.
The marketing landscape is rapidly shifting towards automating processes, micro-level targeting and running data-driven campaigns. Your marketing automation platform needs to sync itself with the new marketing requirements and add new functionalities and features to empower the new-age digital marketer. By embedding data intelligence into your automation software, you can reinvent it and again position it at the centre of digital marketing operations.
Is Your Marketing Automation Software able to provide Data Intelligence?
The business landscape is making rapid efforts to leverage data and extract actionable data intelligence from it. Digital marketing is no different. Customers want to be engaged and expect businesses to deliver value at each touchpoint. The path to creating value, at high speed and precision, lies in processing data collected from various sources- email, social media and website et al and transform that data into actionable insights leveraging AI, Big Data and Machine Learning. As customers put a premium on personalization and experience, it is important for your marketing automation platform to be able to provide data intelligence that can help marketers run hyper-personalized and memorable campaigns.
- Buyer Persona Development
- Customer Lifetime Value
- Customer Churn Prediction
- Cross-selling/upselling Recommendations
- Behavioural Targeting
- Smart Contextual Campaigns
- Lead To Opportunity Analysis
- RoI Analysis
- Brand Perception Analysis
- Channel Effectiveness
- Interaction Data Analysis
- Micro engagement Analysis
How Can Qualetics Help you?
Qualetics is our on-demand Data Intelligence as a Service (DiaaS) platform that can help Marketing Automation platforms quickly embed advanced Data Analysis and Artificial Intelligence methodologies into their product in a much simpler manner than traditional methods. Solutions in the market put the onus of achieving success with implementing AI & ML solutions on the Software Developers without realizing the cost overhead it introduces. Our platform and advanced APIs allow for easy integration of insights and data-based Intelligence into your Products & Systems to better serve you and your customer needs without breaking the bank.
In order to implement a seamless solution to analyze the data captured by your Marketing Automations software, the following are key components that Qualetics offers-
Secure and stable Data Management
Qualetics has developed its proprietary data ingestion API that can transmit extremely high volumes of data. Our clients are provided with secure credentials and some specific configuration that allows data from the Marketing Automation platform to be transmitted to the servers.
Data Virtualization to store, clean and transform vast amounts of data
Data ingested through our API is stored in high volume storage after going through several stages of transformation that involves data validation and deduplication. This will provide an in-depth understanding of the intrinsic value of the captured data and transforming it information.
Data Analysis platform to identify features, build and train models
With the data securely stored in the storage layer, models that are designed and developed, specific to the incoming data structures are applied automatically to analyze the data in real-time and render the results to our output layer. Certain use cases require continuous analysis of historic data as well, which is conducted in the same system.
Data Delivery & Visualization platform
Results generated through the analysis layer are available through our dedicated customer portal which contains several features for viewing results such as filtering, sharing, subscribing to changes in data and also exporting the analyzed results into different formats, thus providing an opportunity to see hidden patterns.
In addition to a visualization platform, the portal also provides an API for developers who wish to integrate the visualizations or raw results natively into their applications. Doing so allows the developer to control the entire user experience of its users to the application features and advanced analytical results natively within a single client application.